What to Consider When Packaging Products

Product packaging is a multi-channeled system consisting of multiple parts. Below is a list of functions and processes included in product packaging. Packaging Questions

1. Transport

2. Distribution

3. Storage

4. Retail Sales

5. Use

Packaging is an industry and process that can not survive without a product. The first consideration when contemplating packaging should be how the packaging will compliment the product being packaged. Other questions and considerations should include the items listed above. Below are a few questions to consider when finding a proper packaging solution.

1. How and where will products be transported?

Will products be sent directly from the manufacturer to the customer, sent to a warehouse, sent directly for retail sales? Will they be transported by rail, truck, third party UPS or Fed Ex? This first set of transportation questions will help to determine if a secondary packaging will be needed to stabilize and protect products during transportation. Common materials used in secondary packaging include: stretch film, strapping, corrugated boxes, etc. These items are to help stabilize and protect products during a variety of processes through out the product life from manufacturer to buyer.

2. How will products be distributed?

This question as other questions are tied together. Will the products move directly from the manufacturer to the user or will a distributor be used? Answering these questions will help determine the proper form of retail packaging and secondary packaging.

3. How and where will products be stored?

Once again, this question involves primary packaging options and secondary options. If products need to be stored in cold storage, packaging options to reduce condensation and spoilage should be considered. If products will be stored outdoors, packaging to protect products from weathering should be considered. There are a variety of other storage factors to consider when choosing a packaging material and process.

4. Will the product be sold in retail sales?

If the answer to this question is yes, multiple other questions should ensue. We will not be able to address all of the questions that should be asked when considering retail sales, but here are a few. Where will the products be displayed? What does the competitions packaging look like? What message do you want to convey with your packaging? As well as a host of other questions. Figuring out a retail packaging design is a tedious and highly involved process that should be carefully considered on an individual basis. There are a variety of skilled and educated packaging design experts all over the United States that can assist you with this process.

5. How will the product be used?

This question mostly related to primary packaging, but secondary packaging should be considered if the products are being shipped directly to customers. Will the packaging assist in the use of the product? Will the packaging hinder the use of the product? Packaging that is easy to open and consumer friendly should be the goal, while still limiting spoilage, product loss and other factors that can be detrimental to the products offered.

We consider secondary packaging to be our bread and butter for a variety of products across multiple industries. This involves any materials, processes, and applications to protect products during transportation and storage. The proper secondary packaging can reduce workplace injuries, product loss, and worker fatigue. If you have any questions about packaging solutions or products call us at 1-800-441-5090 or visit http://www.uspackagingandwrapping.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s